turning ideas into identities.

TrainingWheels is an app designed to simplify and streamline transportation to afterschool activities in a safe, stress-free way. It provides a platform—with verified parent drivers—that connects families who need rides with families already heading in the same direction. Think of it as a modern, secure carpooling solution, designed specifically for parents.

ui/ux design

The Foam Guy was looking for a new look for their company while keeping the familiarity of their previous logo for their existing client base. Throughout this project, I worked on finding a balance between the new modern style of logos and the family-based feel that their previous logo incorporated. This was my first time designing a logo including a character, and it was a great experience. I appreciated the opportunity to explore a few different logo and brand design aspects through this project.

brand identity redesign

Let’s chat!

Your vision, brought to life! Whether you need a fresh brand identity, a rebrand, or ongoing brand management, I’m here to help. Fill out the form or reach out via email, and I’ll get back to you as soon as possible. I look forward to hearing about your ideas!


jessica@deverteuildesign.ca